Grow Your Small Business with Cold Email

A cold email is an email that’s sent without prior permission from or contact with the recipient. In many respects, a cold email is the same as a cold phone call – it’s just much less intrusive. This means it’s almost unanimously favored by both the sender and sendee.

Cold email shouldn’t be confused with spam emails, which are sent to countless addresses at once, without researching the relevancy of the recipient or confirming that the email address itself even exists.

In contrast, a cold email is generally sent to a qualified prospect, meaning that at least some research has been done on whether the recipient is a fit – and that email address has been confirmed.

But does cold email work? And is it worth it?

In short: yes.

89% of marketers say that email is their primary channel for lead generation, and for good reason.

Cold email is an awesome tool for all businesses because it’s affordable, scalable, and effective. These benefits are even more apparent for small businesses.

from: https://www.wordstream.com/blog/ws/2018/12/03/cold-email